Marketing Strategy Advising

Brand Portfolio Strategy

When faced with a complex or inefficient brand portfolio, the key to success is having as few brands as possible but as many as needed to win at every customer interaction. Let us help you optimize your brand portfolio strategy today.

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Innovation Strategy

In this era of constant change, the way a business delivers value today likely won’t be the same tomorrow. Leading companies recognize the need to continually innovate in order to uncover new sources of revenue, create a sustainable competitive advantage and drive business growth.

 

Customer Experience

Across industries, audiences and touch points, how brands choose to interact with those they encounter sets a precedent for whether someone should ever interact with that brand again. And in today’s world of near limitless options, customer experience has become increasingly important as it is what consistently sets a brand apart from the rest.

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It might be daunting to think about making changes to your organization’s experience – from employees to customers and more, there are many audiences to consider, many moments in the journey to approach and many channels by which to engage. We’ve found the organizations that move at two speeds – operational excellence and disruptive innovation – achieve the most impact from both a human and business value perspective.

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True customer experience transformation moves at two speeds and requires creating a portfolio of experience moves. These moves span from fixing processes or touchpoints that are broken in the experience today, to creating incremental improvements to the existing experience, to truly transforming one’s experience in a way that goes beyond today’s expectations to capture new audiences or create new sources of revenue.